If you spent some time observing human beings, you might notice that people tend to complicate things. Especially analysts, especially at work. As a result, many great ideas are being rejected or misunderstood, simply because they are not explained properly.
Analysts and specialists like to blame managers for not digging deep into their research, forgetting that an average manager makes one or two decisions per hour. There is no time to dig too deep.
However what they can and should do is to help managers understand why their idea is so important, and what will it bring to the company. They can make a multilevel research be easy to understand, for example by using infographic.
Infographic is not a new concept. Humans have been drawing pictures to communicate with each other for thousands of years—from pictograms on cave walls to Egyptian hieroglyphics to ideograms on modern signs. It takes us only seconds to understand complex concepts, which is not easy to explain without visualization.
You might wonder why does it actually work? Well, there is quite an easy explanation. Infographic is appealing for our eyes (nice to see), it is comprehensive for our brain (easy to understand) and retaining in our memory (easy to remember). Mostly because it takes only ¼ second for our brain to process visual information.
So next time you are presenting a complex concept, try to avoid noodle chart and bunch of numbers, but go with a simple infographic. For example, Timeline infographic is perfect for project launch and deadlines, and Process infographic (like the one above) – for connecting milestones and follow-ups.